JUST AN INTERNET MINUTE, PLEASE!!!
In your everyday life, a minute might not seem like much. The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis.Instead, let’s drill down to just what happens in just one internet minute:
But when it comes to the vast scale of the internet, a minute of time goes much further than you ever could have imagined. That’s because the internet has a degree of scale that our linear human brains are unaccustomed to operating on.
Today’s info-graphic shows the activity taking place on various platforms such as Facebook or Google in each 60 second span.It really helps put an internet minute in perspective.The numbers for these services are so enormous that they can only be shown using the 60 second time scale.
Our brains can’t even process these massive quantities in any useful capacity. Here are just a few key numbers scaled to a monthly basis, for fun:
- 42,033,600,000 Facebook logins
- 159,840,000,000 Google searches
- 1,641,600,000,000 WhatsApp messages sent
- 8,078,400,000,000 emails sent
On an annualized basis, the data becomes even more ridiculous. With something close to 100 trillion emails sent. (No wonder it’s so hard to get to inbox zero!)
If you’ve ever had a post on Facebook or Instagram fizzle out, it’s safe to say that the above proliferation of content in our social feeds is part of the cause.
In a social media universe where there are no barriers to entry and almost infinite amounts of competition. The content game has tilted to become a “winner take all” scenario. Since people don’t have the time to look at the 452,200 tweets sent every minute. They naturally gravitate to the things that already have social proof.
People look to the people they trust to see what’s already being talking about. Which is why influencers are more important than ever to marketers.
The never-ending challenge, however, is how to stand out from the crowd and stay relevant.